Pet parents are rethinking what goes into their cats’ bowls, trading cheap kibble for fresh, species-appropriate food that actually supports long-term health. Smalls sits at the center of this shift, delivering fresh, human‑grade cat food straight to the doorstep on a flexible subscription. For pet bloggers, DTC‑focused affiliates, and lifestyle creators, the Smalls Affiliate Program is a high-converting way to turn cat‑care content into serious recurring commissions.

About Smalls

Smalls is a premium cat‑food brand focused on fresh, minimally processed recipes made with real meat and simple ingredients. Instead of filler‑heavy kibble, Smalls offers gently cooked and freeze‑dried meals tailored to feline nutritional needs, helping improve digestion, energy, and coat quality. Paired with a subscription model and personalized meal plans, Smalls positions itself as the “better everyday food” for cats, not just an occasional treat.

Program Details

• Commission Rate:
  Affiliates earn a generous 35% commission on qualifying purchases and new subscription orders generated via their tracking links.

• Cookie Duration:
  The Smalls Affiliate Program uses a 30‑day cookie window, so you still earn when visitors take time to research and subscribe.

• Category:
  Pets, Cat Food, DTC Subscription, Health & Wellness.

• GEO Coverage:
  The offer is Global, letting you promote Smalls to cat owners in multiple regions where the brand can ship.

Benefits of Smalls Affiliate Program

• High-LTV Subscription Product
  Smalls runs on a recurring subscription model, so each new customer you send can represent months or even years of repeat orders. This makes that 35% initial commission particularly valuable, especially when customers commit to ongoing deliveries.

• Premium Brand in a Growing Niche
  Fresh pet food is one of the fastest‑growing categories in e‑commerce. By recommending Smalls, you position yourself alongside a premium, health‑focused brand that aligns with modern pet‑parent values.

• Strong Storytelling Opportunities
  You can build content around real transformations—better digestion, shinier coats, more energy—rather than just “this food is on sale.” Story‑driven testimonials and case studies are powerful for converting cautious pet parents.

• Perfect Fit for Multiple Content Angles
  Smalls works in product reviews, “what my cat eats in a day” videos, unboxings, vet‑approved nutrition guides, and “how to switch from kibble to fresh” tutorials. One brand, many entry points.

• Appeals to Highly Engaged Pet Parents
  Cat owners who research fresh food tend to be very engaged and willing to spend more for quality. That makes them ideal for higher‑ticket DTC offers with strong commissions.

Frequently Asked Questions (FAQ)

1. What type of audience converts best for Smalls?
Smalls performs especially well with cat owners who see their pets as family members and are already spending on premium products—think readers interested in holistic pet care, grain‑free diets, or vet‑backed nutrition. Education‑focused audiences that like to research ingredients and benefits are also highly responsive.

2. What kind of content should I create to promote Smalls?
Content that shows real‑world use works best: “what my cat eats in a day” videos, transition diaries (from kibble to fresh), honest taste‑test reviews, and before‑and‑after stories about weight, coat, or energy. Including feeding tips and transition advice builds trust and makes it easier for your audience to say yes.

3. Do I need to be a pet expert or veterinarian to recommend Smalls?
No—but transparency matters. You don’t need formal credentials as long as you’re clear that you are sharing personal experience and publicly available information, not medical advice. Many successful affiliates are dedicated pet parents sharing their own results and routines.

4. How can I increase my earnings with the Smalls Affiliate Program?
Bundle Smalls into broader “cat care systems”: for example, a “Healthy Cat Starter Kit” that includes fresh food, enrichment toys, and grooming tools. Build email sequences or blog series that educate about fresh feeding over several touchpoints, each time reminding readers that they can start with Smalls through your link. This repeated exposure significantly improves conversion rates.